New Trade Routes

Drawing digital pathways on the new trade maps.

Seattle, WA USA

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

Email is Dead!

January 16, 2020  /  Jay Leon

Google search for “Email is dead” with quotes in Jan 2020

Google search for “Email is dead” with quotes in Jan 2020

When I Google “Email is Dead” it takes Google less than half a second to give me about a million results. If nothing else it shows that the debate rages on. I scrolled down 10 pages and the headlines were still the same…Email is Dead vs Email is Not Dead! Incidentally, “Email is Not Dead” gets about 1/10th the hits.

Regardless, we are re-launching our email newsletter this month. Why would a forward thinking technology company launch an email newsletter in 2020? We have a website, a Partner Portal, three LinkedIn pages, a Twitter account and an Instagram/Facebook page. Add them up! We are communicating with our partners and customers through no less than 8 different channels. Even more when considering personal interactions through our Partner Marketing Managers, our Solution Specialists, and our Partner Sales Managers.

We are adding a newsletter to our already complex communication universe because these many channels can be overwhelming. My aim is to point our audience to a handful of curated items and make it personal and easy for them to comment back. I will share our experience as it unfolds in the months ahead. If you have a horse in the Email is Dead race — leave a comment below!

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categories / Tech Marketing
tags / Email, Social Media