The Big Data Landscape Picture

Matt Turck has done us all a great favor with his Data and AI Landscape graphic display of many of the companies in our industry. He shares the entire list here, and his blog post is here.

I find this to be a great reminder that our business is bigger than the one little area where any single product exists. From time to time I benefit from taking a step back and re-calibrating the context.

Right now I am spending my time thinking about marketing in the Data Transformation/ Integration/ Governance part of the industry. I often get overly focused on direct competitors, and have sometimes missed the larger context. After all, who doesn’t want to win in the side by side comparison. Fortunately, with one look at Matt’s landscape image: I’m cured.

Remember, we don’t have to fight with our neighbors — the opportunities are coming so fast that there will be plenty for everyone.