New Trade Routes

Drawing digital pathways on the new trade maps.

Seattle, WA USA

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

Oracle and IBM: Making Tracks in the Enterprise Market

June 25, 2012  /  Jay Leon

The papers love to report on the consumer end of the tech industry.  All the while, a great deal of business is being done on the enterprise side.  Admitedly, the consumer angle is tough to resist because if I had put Apple on this chart it would be up 373% in this same time period.  So it is easy to see how journalists get drawn to Apple and the consumer business.  

This chart shows how the big enterprise players have performed over the past 5 years:

(click on the chart to go to Google Finance for a larger view)

Microsoft and HP, the two companies that are drawn to the consumer flame but also have a majority of their business in enterprise computing, have not done as well as Oracle and IBM -- who are completely focussed on winning the enterprise marketplace.   Microsoft just acquired Yammer - which shows a focus on business computing, but they also introduced the Surface, which is aimed back at the consumer.  

Now would be a good time to show the focus that Oracle and IBM have shown.  

 

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categories / Tech Marketing
tags / Apple, HP, IBM, Microsoft, Oracle