New Trade Routes

Drawing digital pathways on the new trade maps.

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

What Microsoft Does Best

I find myself thinking two things about Microsoft in the media lately:  1) They just keep missing the consumer mark, and more often 2) Microsoft isn't even in this conversation.

The main obsession these days both inside Microsoft and outside is Apple getting a bigger market cap.  Here is a piece from the Seattle PI on the market cap, and here is a piece from the WSJ about a re-org in the devices division.  Both seem to be about the same subject if you ask me.

I don't know if Microsoft is ever going to get the consumer thing figured out.  Chasing after the others just does not seem to work anymore.  

I do know that Microsoft has everything it needs to dominate in the business market -- from SMB to the Enterprise.  Why can't that be cool enough to be it?