New Trade Routes

Drawing digital pathways on the new trade maps.

Seattle, WA USA

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

Separating the How from the What

April 13, 2010  /  Jay Leon

I heard Ric Merrifield speak today as he is promoting his new book:  Re-Think.  There is no question he is doing relevant work and I have already ordered a copy of the book.

I am most interested in the way he articulates the importance of separating the How from the What.  I see this problem often with clients that get caught up in doing the same old stuff bigger, faster, or cheaper -- all without asking "What are we doing?".

It is an easy trap to fall into and we all have to get better at raising the red flag when we see it happening. 

I am also interested in the heat maps -- more on that later (after I read the book).

 

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categories / Tech Marketing
tags / Microsoft, Ric Merrifield