New Trade Routes

Drawing digital pathways on the new trade maps.

Seattle, WA USA

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

March Madness is the Perfect Story

March 20, 2010  /  Jay Leon

If you asked 100 people to describe me not a single description would include "sports fan".  I do like the big events though and yesterday, while explaining how amazing the NCAA tournament is to my daughter, I found myself describing the perfect story.  By this I mean a story we are naturally drawn to.  March Madness has all of the good stuff and none of the bad stuff.  With a good conflict, clear winners and losers, dates certain, interesting characters, and rules we all know and understand - what is not to like about this story?  I imagine this is also why political races are so fun to follow. Add a dose of celebrity and you have the Oscars or American Idol.

So if we want people to pay attention to things that we care about we need to figure out how to tell better stories about them.  What is more interesting to you: the Final Four or Education Reform?  I care a lot about education in our country and even I would rather follow the Final Four.  How do we make these other stories, that are so critical for us in the long term, just as interesting? 

 

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categories / Education, New Media
tags / March Madness, NCAA Tournament, Writing