New Trade Routes

Drawing digital pathways on the new trade maps.

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

Groupon - Another Advertising Company

I have said the Google and Facebook are advertising companies.  So is Groupon.  Sure they have smart engineers and they build internet enabled tools, but they get paid by their clients for delivering advertising that works.  They are advertising companies.  These companies are not internet companies any more than General Electric is an electricity company.  

Whether or not you think Andrew Mason was crazy for turning down six billion dollars (like I do) you have to respect the guy for building a business that is adding 3 million subscribers a week.  

Here is a great video of his interview last week with Charlie Rose.  Clearly a smart guy.  And also very funny.  Check it out here.