Before anyone knew that experiences were a thing, Red Bull was building a brand about experiences.  Thirty five years later 11.5 billion cans of Red Bull are consumed each year by young, energetic, experience thirsty customers.  Red Bull has such a strong relationship with this highly desirable demographic that other companies want to be a part of it.  The Red Bull Racing team is fully subscribed for sponsors for the 2023 Formula 1 season.  Red Bull marketing makes experiences a growth engine.