New Trade Routes

Drawing digital pathways on the new trade maps.

Seattle, WA USA

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

Filtering by Tag: Marshawn Lynch

Marshawn Lynch's Brilliant Media Strategy

November 28, 2014  /  Jay Leon

People in Seattle love Marshawn Lynch.  We could take or leave the NFL (and their referees but that is another story).  Just go ahead and fine him for not talking to the media -- we will just love him more!  By next year this whole episode is going to be taught as a case study in how a highly public organization like the NFL should NOT manage a conflict.

Based on his recent performance, and the heightened media attention he is getting as a result of his media strategy, all kinds of companies should be lining up to get him on their team.

Here are my five best ideas for sponsors that should hire Marshawn as their spokesman:

NFL Players Association: Might as well start with something edgy!  I am not a big fan of unions, but this is just too much to pass up.  What if every time Marshawn spoke he spoke about player safety?

Polaris Project: On a more serious note, this organization was established 10 years ago to help fight human trafficking.  What could be more important to talk about?

Scholarship Junkies: OK, not so obvious, and not so heavy... how about an organization that helps kids from all parts of the community get more scholarships -- so they can go to college and not wind up with piles of debt.

Toastmasters: This one could be so much fun.  Marshawn could speak for everyone who has a fear public speaking.  According to a recent Gallup poll, public speaking is the second most prevalent fear by Americans (snakes is the first).   Interestingly, whites fear public speaking more than non-whites.  

Dale Carnegie: This one is also so obvious that it scarcely needs an explanation. But ever since the book "How to Win Friends and Influence People" was published by Dale Carnegie in 1936, people have been learning how to lead others by remembering their names, appreciating them for who they are, and being courteous.  There is not a single mention of $100,000 fines as a way to change behavior!

So keep up the good work Marshawn.  We don't care how many times the NFL tries to change your behavior, and when you do decide to speak, make sure it is for something worthwhile.

 

 

 

2 Comments
categories / Meaningful Marketing
tags / Marshawn Lynch, Public Relations