New Trade Routes

Drawing digital pathways on the new trade maps.

Seattle, WA USA

Trade drives the way people interact.  People, products, money, and ideas follow the trade routes and impact everything in their path.  Keeping pace with the way trade routes are changing is essential to success or even survival.  New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.

 

Day 1 of my newsletter: Curious About Marketing

January 10, 2023  /  Jay Leon

Don’t give me too much crap about trying to be trendy after the trend has peaked…. but today I am launching my newsletter: Curious About Marketing on Substack. I plan to write about marketing strategies and will try to measure how well they are working. Marketing executives don’t seem to talk about their strategies that often. Well, not in advance anyway. Career advancement in marketing often comes when someone takes credit for a great strategy after the fact! This is much easier than creating a hypothesis and setting out to put it in motion and rigorously testing it. Many, even most, marketing strategies fail, and all need adjustments.

So I hope to decipher the strategies and measure them. I would love to have you join me in the dialog.

You can get to the newsletter on Substack here: Curious About Marketing

Or just add your email to the list here:

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