Drawing digital pathways on the new trade maps.
Trade drives the way people interact. People, products, money, and ideas follow the trade routes and impact everything in their path. Keeping pace with the way trade routes are changing is essential to success or even survival. New Trade Routes is working to better understand the changes so we can help our clients, investees, and grantees improve their chances of success.
It seems that just about every week I see something that reinforces how IBM is way out front in the customer centric-ness of big data. Here is a great video they posted on YouTube showing what they are talking about when they say Smarter Marketing:
If you want a bit more of the IBM Smarter Marketing juice, they have a whole bunch of great content on this web site:IBM Smarter Planet: Marketing